World Environment Day 2021: A beginner’s guide to nature-loving labels
Green living in 2021 entails quite a bit of research but the modern consumer is nothing if not thorough. If someone is vigilant about sticking to eco-safe skincare essentials and responsible fashion, there are plenty of homegrown brands to choose from. Many lifestyle labels are committed to reducing carbon footprint, using non-toxic packaging and chemical-free formulas, and are transparent about their production. Curating a nature-loving beauty closet and wardrobe could be tricky, especially if you’re looking for labels that also give back to the environment and rural communities. But here’s a starter guide on the labels that are doing things right:
The skincare label offers a line of products made with ingredients from the Himalayan lakes, orchards and mountain communities like their Lake Sediment Salt face wash or the Markalak Himalayan clay face pack. The brand’s source-to-bottle policy is an attempt at preserving the purity of locally sourced ingredients and all their products are non-formulated and free of chemicals.
Starts from Rs 778
The clean beauty label offers sustainable botanical skincare essentials made with naturally occurring components. The brand only uses non-toxic glass packaging that is tinted so UV rays don’t affect the potency of the formulas. Their matcha and hemp seed oil cleansers are big sellers.
Starts from 699
The Tribe Concepts
This women-owned brand has earned quite a lot of cred in the clean beauty spectrum. All of their products are backed by Ayurveda and the label pursues a vigilant no-chemical policy. Everything from their collagen boosting serum to root strengthening hair mask is made with plant-based ingredients sourced from the soils of the Godavari Belt, which is a pesticide-free variant.
Starts from Rs 499
This Peta-certified vegan beauty label is a hit with Gen-Z buyers. Founded by Karishma Kewalramani in 2019, the label prioritises clean ingredients and a gender fluid aesthetic. All their products are cruelty-free, fragrance-free and devoid of any toxic parabens. The brand is also very transparent about its production and lists every ingredient used in their products, and is best known for their one-of-a-kind formula that acts as brow gel, mascara, beard and hair filler
Starts from Rs 750
This ethical fashion label is all about responsible production. All their numbers are handmade with age-old artisanal techniques and fabrics are all authentically sourced. The brand publishes a detailed history with each product that traces the origins of the fabrics and the supply chain and the website even lists all the karigars involved with the label’s production process.
Starts from Rs 3,730
The upcycled label prioritises zero-waste fashion and is vigilant about engaging with local communities in Rajasthan and paying fair wages to the tailors. All the fabrics are sourced directly from the artisans and the brand’s ethos is driven by empowerment of craftspeople. The label uses upcycling in various ways like sourcing deadstock fabrics and converting them into garments, making buttons out of fabric-cutouts, using only hand-woven fabrics etc.
Starts from Rs 9000
The Peta-approved vegan label retails sustainable footwear as well as refurbishes old shoes for underprivileged kids. Till date, Greensole has successfully provided 3,32,000 shoes to kids in need and has also created employment opportunities for the women in rural areas. All shoes are hand-crafted in sustainable materials and ship in recyclable boxes.
Starts from Rs 1199
The luxury clothing label has implemented some very practical and easy sustainable policies to ensure a conscious production process. The label only works with surplus fabrics from warehouses to reduce carbon footprint, all pieces are made-to-order. A part of their factory runs on solar energy, reducing emissions and complying with factory norms and the label also offers a wide range of utilitarian options
Starts from Rs 3,000