Top designers from Hyderabad all set to raise the bar at the ongoing Lakme Fashion Week

Here’s what you can expect from Jayanti Reddy, Anushree Reddy, Swapna Anumolu and Gaurang Shah who are taking the center stage at the five-day fashion extravaganza in Mumbai

Paulami Sen Published :  24th August 2018 06:00 AM   |   Published :   |  24th August 2018 06:00 AM

A glimpse of Anushree Reddy's ravishing collection, Sitara

Four Hyderabad-based designers, who have been working for years to put the city on the national fashion map, will be showcasing their latest designs at St. Regis in Mumbai this weekend for the Lakmé Fashion Week Winter/Festive 2018. From rallying for the cause of handwoven Indian textiles, experimenting with three-dimensional appliqué and giving traditional Indian wear a new twist, there’s a lot that you can watch out for. Here’s all you need to know about their upcoming designs before they take the centre stage at the 38th season of the five-day extravaganza and their collections hit the store.

Jayanti Reddy


Jayanti Reddy
Born and brought up in Hyderabad, Jayanti Reddy, launched her label in in 2011 and since then her focus has been to introduce as many wearable silhouettes as possible. This 27-year-old, who opened her new studio in June, reveals that she has roped in Bollywood beauty Aditi Rao Hydari as the showstopper for the showcase of her winter/festive collection, titled Noor. “This collection is going to be festive. You will see bright colours like purple, red, yellow and beige. Although most of them are heavily embellished, they are subtle and understated,” says Jayanti. The collection will be available at her studio in Hyderabad a few days after the show. Apart from the made-to-measure ensembles, she will also have a few ready-to-wear pieces as well. Also, she will be launching this collection with Ogaan in Delhi and with Ensemble in Mumbai very shortly.

Date of show: Friday, August 26.
What to expect: An abundance of sheer, and separates with silhouettes that allow freedom of movement.  
Price: Rs 25,900 onwards.

Anushree Reddy

Anushree Reddy
Celebrity designer Anushree Reddy is known for her seamless mix of florals, and her love for pastels. That apart, she is also popular for an eclectic choice of design inspiration and muses. For instance, for last year’s winter/festive collection, her inspiration was Princess Niloufer. This time, the alumnus of the London School of Economics, has chosen a fictional muse, Sitara.

The ethereal Sitara

That’s where the collection derives its name. “She is a girl, with the brightest sparkle in her eyes and a twinkle in her toes; also she dreams big,” describes Anushree, adding, “We have experimented with handcrafted three-dimensional applique motifs, keeping it minimal yet softly embellished.” The hues one can expect from her collection include ivory, soft pinks, peach and red. Anushree’s festive line boasts of floral and butterfly motifs tone on tone thread work, highlighted with delicate hand-dyed beads. The collection will be available within a month in all stores.

Date of show: Saturday, August 25.
What to expect:  Prêt and bridal couture. Look out for ensembles with dainty ruffle detailing.
Price: Rs 50,000 onwards.

Swapna Anumolu

Swapna Anumolu
Designer Swapna Anumolu, who helms the city-based label Mishru, will debut on the runway at this edition of LFW. The designer who has dressed the likes of Samantha Akkineni is known for creating traditional wear with edgy twists. The self-taught designer shares that she is “excited” to attempt to carve a niche for herself in “challenging space of Indian wear”. The collection is called Supernova. “I have attempted to combine the traditional Indian garments with contemorary twists.

Indian wear with a modern twist from Supernova


For example, we’ve taken the classic lehenga, which is usually voluminous, and made it sleeker by making it slim-fit till the knees and added sheer panels to lighten up the look. Another example is our sharara sari,” shares the 29-year-old. In her latest winter/festive collection one would notice sequins, glass beads and miniature pearls on fabrics such as waw silk, Chanderi, georgette and organza.

Date of show:  Sunday, August 26.
What to expect:   Pre-draped sharara saris, ruched tops capes with aari, zardosi and hand  
and knife pleating.
Price: Rs 20,000 onwards.

Gaurang Shah

Gaurang Shah
For over a decade, Gaurang Shah has gone all out to revive forgotten textiles and earned himself the moniker of ‘master of weaves’. This time, the designer, who has dressed the likes of Vidya Balan, Kangana Ranaut and Sonam K Ahuja is going back to the ’50s to add a touch of retro-glam to his collection, Anupama. Gaurang says, “I was working on Telugu superstar Savitri’s biopic Mahanati when the idea of this collection was born”.


He had recreated 100 hand-woven looks for the biopic dating back to the ’50s to depict the actresses’ fashion grandeur. Gaurang adds, “Anupama is my tribute to the era of cinema screen goddess like Meena Kumari, Madhubala, Nutan, Waheeda Rehman, Sadhana, Nargis, and Vyjayanthimala’s fashion sensibilities.” The colour scheme in this collection ranges from soft pinks, mauve, grey, blue to maroon.  After LFW the designs will be available in his stores in across the country, starting from Mumbai and Hyderabad. “We will also be showcasing the collection in our newly opened stores in the United States,” adds Gaurang.

Date of show: Friday, August 24.
What to expect: The collection offers around 40 designs with an exclusive mix of saris.
Price: Will be revealed post his show (on request).