Kolkata-based brand Nive is a one-stop solution for destination wedding jewellery and apparel
Vedika Keyal and Vanshika Goenka’s independent fashion label Nive can end up being your one-stop solution if you’re looking to prepare for a destination wedding. The label makes some of the most practical and wearable statement jewellery, and chic contemporary wear.
Nive is perhaps one of the very few brands that started off with the sole purpose of dressing people up for destination weddings. “We started with the jewellery label, my sister Vanshika began a clothing line, and it came under one umbrella. Initially, we would make festive imitation jewellery meant for destination weddings; pieces that resemble real, precious jewellery. But now, we also make contemporary daily wear bling,” Vedika tells us about the label.
Nive is now five years old, and has found significant success, not just because destination weddings are on the rise, but because of the brand’s focus on the needs of its clients. “Our clothes are actually meant for daily wear, but we also take customisations. You’ll find numbers in rayon and cotton. They’re trendy and wearable. When it comes to our jewellery, we use American diamonds and brass,” says Vedika.
Nive’s jewellery line-up is as summery as statement bling can get; from chandelier earrings to drop earrings and bracelets featuring well-cut faux gemstones, the brand’s creations will greatly appeal to millennials who are not looking to overload on jewellery at any occasion. Vedika and Vanshika started the label themselves when they felt the need to own something along these lines, while shopping for a friend’s wedding.
“The reason we started a label for destination weddings is that there are so many occasions people need to attend, and the younger crowds nowadays only want destination ones. This also means you cannot carry your real jewellery, mainly because of customs issues, but also because it’s inconvenient and you often do not get to carry a variety of pieces with you. So, we get a lot of demand for jewellery meant for festivities, which will look original but is also light,” adds Vedika, who studied jewellery design, while her sister Vanshika studied fashion.
Some of our favourite pieces from Nive’s jewellery line are those which are luxe and yet breezy. We’re talking about chic chandbalis made of faux polki diamonds and pearls, waterfall danglers featuring colourful semi-precious stones, diamond encrusted paneled bracelets, and so much more. Nive’s clothing line will also surprise you quite a bit, as it has luxury casual wear, as well as some really pragmatic and minimal wardrobe options, like an Ikkat culotte jumpsuit, self-tie linen dresses, one-shoulder numbers. Nive’s creations are also amazingly thrifty, as the jewellery and clothes both start at Rs 1,500.
Vedika stunned us further when she revealed that though she’s planning to expand, a flagship is not exactly on the cards as of now. “We started selling our creations at exhibits, and even now we sell through social media and, of course, exhibitions. We’re not exactly looking to open up a store as there is so much competition in this line already, and this format seems to be working for us,” explains Vedika, adding that Chopard and Farah Ali Khan are two names that inspire her.