Ethnic wear boutique Poshaak is all about comfort and chic cotton clothes
The Heysham Road ethnic wear boutique Poshaak has been on a roll since it opened six years ago, as a one-stop shop for branded cotton. And though that remains an enormous focus for the outlet, its curation of wearable and chic dailywear numbers have stepped up customer attention majorly. Poshaak features collections from some of the most relevant designer labels from across the country — some of the most recognisable names being Jaipur-based natural fabric retailer Suvasa, and Kilol (also Jaipur-based), a label famous for its hand-blocked creations.
Sejal Gandhi, who co-owns Poshaak with her husband Rohan Gandhi, tells us that offering a diverse range for cotton-lovers has always been their goal. “People’s attitude to cotton, especially in the city, has really changed. It was hardly recognised as the versatile fabric it is, and initially some of my clients took it for granted. Now, there has been a shift, and cotton features heavily in our daily wear, workwear and even occasion-wear wardrobes,” Sejal informs us.
Poshaak’s collection of summery and breezy cotton kurtis, of various silhouettes, featuring different homegrown techniques, is something any Kolkattan shopper will appreciate. Sejal pulled up a lime green, roomy ikat kurta for us, which would make a perfect comfort outfit in the glaring heat. We spotted some bandhani numbers, some edgy cut-out kurtas, chikan outfits, quirky jacket dresses, monochrome palazzo sets, asymmetric colour-blocked kurtas, and some bright khadi kurtas with phulkari embroidery. Poshaak also sells tunics and dresses, which are ideal for an economical spring/summer wardrobe, especially if you’re looking to mix and match.
To put it simply, Poshaak is the perfect shopping joint for adventurous millennials weary of sporting heavy denims the summer. “We have so many millennial professionals visiting us, usually 20-something working women who need easy cotton silhouettes, and something a little experimental for everyday wear. We also see a lot of women who made a switch from saris to cotton kurtas and trousers, and more wearable options,” Sejal tells us, showing us a dressy but relaxed white-printed jacket dress, priced at just Rs 2,000.
The price range that Poshaak offers is meant to fit right into your budget plans; long kurtas start at `950 and shorter kurtas start from Rs 650-700, while the dresses range from Rs 1,500 to Rs 3,000. Poshaak also features a number of exquisite traditional printed dupattas from Gujarat in silk, kota, Shibori. We also found some pop colour tussar and kalamkari dupattas.
At Sreepally, Bhowanipore