Ahoy wellness junkies! Check out Kama Ayurveda's first store in Hyderabad
If you are on the look out for a beauty brand without parabens, artificial colour and harmful additives, then the all-new Kama Ayurveda store could be worth trying. Although the brand, established by Delhi-based Vivek Sahni in 2002, had a strong presence online, Hyderabadis can now avail their products from their first store in the city, which was launched a few days ago. The sixteen-year-old brand is known for its unadulterated, Ayurvedic and organic solutions that comprise skin haircare, bath and body and wellness.
As you walk into the store on the first floor of the recently-opened Next Galleria Mall, the first thing that strikes you is that you can shop in peace without too many salespeople hounding you. They calmly hear you out and suggest products according to your skin type. The outlet spans across an area of around 800 sq. ft., you are greeted by bright spotlights and a display of ancient Indian herbs that are widely used in the brand’s products. We spot pure saffron, sandalwood, Vetiver, lotus and liquorice. The store’s jalousie shutters, chequerboard flooring and teak and rattan cabinets are minimalist and classic.
Try and buy
In the centre is their sample section, an experiential zone, as they call it, that allows you to try their products before you choose to buy them. With the mercury levels rising in the city, one could opt for Kama Ayurveda’s natural sun protector — a non-chemical formula with a light citrus scent, which is a result of a five-year study by in-house researchers. Other picks would be their Kumkumadi Miraculous Beauty Fluid, Bringadi Intensive Hair Treatment Oil and Pure Rose Water. Apart from that, expect an entire section for organic and essential oils such as Organic Coconut, Sesame Oils, Neem Oil and scented candles.
Relaxation in a box
There’s an entire section dedicated to handmade gift boxes that are thoughtfully put together. For instance, their Relaxation Kit containing Pine Essential Oil, Sweet Basil Essential Oil and Paradiso Candle could be a perfect pick-me-up for someone fighting stress and fatigue. There are well-curated boxes for men as well – their signature box includes Himalayan Deodar Face Cleanser, Pure Vetiver Water, Mint Lip Balm, Khus Natural Soap, Hydrating Ayurvedic Face Cream For Men.
At Next Galleria Mall.
Rs 500 onwards.
Pics: Vinay Madapu