H&M collaborates with iconic London brand Richard Allan for a print-based collection
Swedish brand H&M announced a collaboration with eclectic British brand Richard Allan. Founded in 1962, Richard Allan is known for its scarves that feature bold designs and abstract patterns in eye-catching colours.
The collaboration is geared towards women and the highlight is the way the prints have been reimagined to be used on clothes. The collection, which will be available in select stores worldwide and online from early September, includes dresses, blouses, skirts, shirts, trousers and accessories. Look out for details like high necklines, wide cuffs and soft pleats which are reminiscent of London of the Swinging 60s.
They iconic prints used include Piccadilly, Paraph, Palme and Sanaa. They’ve also employed patterns such as Muse (representation of the nine muses of Greek mythology), and Scott (a reinterpretation of vintage woven plaids from the Scottish lowlands).
“It is wonderful to know that my father’s prints will be worn by a whole new audience – he would have been thrilled, as I am. Many of his colourful designs are as relevant today as when first conceived from the 1960s to the 1980s and H&M’s re-interpretation for the 21st century is an inspired creation. It will hopefully open the door to new generations in new places, showcasing the extraordinary talents of Richard Allan, whose prints became a by-word for colourful chic,” says Cate Allan, creative director of Richard Allan London.
“The Swinging 60s of London is such an iconic era full of wonderful prints and an exuberant spirit that still feels very ‘now.’ We’re absolutely elated to be collaborating with one of the most statement-making print designers from this time. By taking these classic vintage prints from scarves and reimagining them in a new context, the pieces from the H&M x Richard Allan collection feel both strong and feminine, yet with a sophisticated touch,” says Maria Östblom, head of womenswear design at H&M.