Hyderabad-based Noya by Swati creates edgy designs from wires and coloured stones
Noya by Swati’s forte is ready-to-wear and bespoke jewellery that can glam up any outfit up in an instant. Helmed by self-taught designer and animation artiste Swati Vaddadi Das, this city-based label has carved a niche for itself amid quirky jewellery lovers. After all, it uses wires! “When you hold a wire and see how malleable it is, you realise the possibilities are limitless. That’s what intrigued me to take it up because I could give the desi neckpieces or bangles any avant-garde twist I want to, with wires,” shares the designer. For instance, she once created a pendant in shape of a doughnut in mauve crystal and brass wire!
When you take a look at her creations, one of the first things you notice is the antique finish because of the brass and copper wires she uses. Also, most of her pieces are inspired by nature and Art Nouveau, a 20th Century art and architectural style prevalent in Europe. Her latest collection, inspired by the ocean, has pendants in shapes of daggers, jellyfish and edgy earrings and brooches too. They can be paired with a plain black or white outfit. Make sure to avoid print when you decide to wear the neck-pieces. That would be the best way to carry it off. You can also go for the simpler resin-shaped pendants if you want something lighter and graceful.
This collection features labradorite for the jellyfish pendant, agate for fish, azurite for sea-horse and Chrysocolla for the Manta Ray designs. These Indo-Western trinkets are quite detailed and Swati devotes around three to four days even to the most minimal piece which can stretch to around a whole week for a bigger neckpiece. At the moment her artisanal jewellery is available online but she does want to come up with a studio in the city soon.
Rs 1,000 onwards.