Label Hemis from Hyderabad introduces comfortable and chic outfits created with legalised industrial hemp
You might raise an eyebrow if we say we are going to talk about a brand new label that creates apparel, accessories and even shoes from hemp! So let us tell you, that even though the industrial variety might come from the same species of cannabis sativa, it’s sans the psychoactive effects because the former has quite a different composition. Hence, those who helm the label Hemis, a city-based e-portal launched recently, have made maximum use of this sustainable source to create comfortable ensembles for men and women, wellness products and home décor. Their Banjara Hills-based store is due to be unveiled next month. When we met the founders Varun Gupta, Prashansa Shahani and Kartik Aysola at their studio, they shared that they have faced several curious questions about the nature of the raw material from buyers and artisans when they started. They assure us right in the beginning that the hemp they procure is only from Uttarakhand, the only state where it is legal to cultivate and produce hemp for industrial purposes. They also did a year-and-a-half of research before they launched their portal.
One can expect a great variety in the prêt and footwear line-up.“Apart from designs from our in-house brand, Hemis Originals, there are several collaborations with designers when it comes to outfits and footwear,” says Prashansa, as Karthik gives us a glimpse of some stunning pastel shoes crafted from hemp fabric and vegan leather, created in collaboration with September Shoes. We also spotted juttis for men and open-toed sandals for ladies, which looked stylish and easy-to-wear. Also, the brand uses 40 types of weaves that are blended with hemp for ready-to-wear clothes and shoes. There’s organic cotton, silk and spandex that are used to create these designer wear. Some of the attractive options on their line for women include Cantana hand painter maxi dress by Sheetall Nahata Couture, a mauve buttoned-up jumpsuit and edgy hoodies by Pep Revolution. Men can opt for breathable casual, slit and pullover shirts from different designers that the label has chosen to work with. Also, look out for their home furnishing and wellness sections for soothing cushion covers in pale blue, grey and ivory.
Collaborate for a cause
This is a big step towards conscious couture, as the fabric has great properties and grows with little water and is carbon negative. Also, it is breathable, reflects 95 per cent of UV rays and one tends to develop lesser skin infections, given its anti-microbial properties. “We have also created a Western fusion-wear, with Kalamkari and block prints that come in all sizes of comfort,” says Prashansa. She also adds that one must check out the accessories they have created with Safa — a social venture that empowers women from underprivileged homes. And that’s not all! Varun adds that once the launch of the store is over, they are going to create a new line for kids apparel, with Ikat blends that will help the tiny tots breathe easy and play freely.
Rs 399 onwards.