Ralph Lauren unveils a 12-piece Snapchat-ready bitmoji collection  

Users will then be able to dress their character in Ralph Lauren attire and mix it with other non-branded apparel

author_img Rebecca V Published :  10th August 2020 04:16 PM   |   Published :   |  10th August 2020 04:16 PM
Ralph-Lauren-Bitmoji

Ralph-Lauren-Bitmoji

Ralph Lauren has released a first-of-its-kind Bitmoji-specific apparel collection. The new line was designed for the for a newly launched ‘Mix and Match’ Snapchat feature. 

The line offers a choice of 12 classic Ralph Lauren styles – six men’s and six women’s  — including a classic double-breasted blazer, a branded racer jacket, a striped rugby shirt and a track jacket. Users will then be able to dress their character in Ralph Lauren attire and mix it with other non-branded apparel, purchasable as physical versions in stores and online.

The partnership will also include 3D Bitmoji Lenses that show users’ Bitmoji wearing a Ralph Lauren outfit. The Lens includes a “try now” feature that navigates to the wardrobe to see the full collection.

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