Marc Jacobs and Valentino release collections on Nintendo’s Animal Crossing: New Horizon 

Nintendo and haute couture aren’t words that one would find together in a sentence, but if for nothing else, the year 2020 has opened up avenues for a ‘new normal’.

Exploring new avenues to showcase their styles (following the cancellation IRL  fashion shows) designers like Marc Jacobs, Sandy Liang and Valentino have collaborated with Nintendo’s village-building game, Animal Crossing: New Horizons — a game that allows players to change characters’ outfits in-game using QR codes — to deliver their S/S ’20 collection virtually. 

 

 

 

 

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Virtual photography takes on new meaning on #AnimalCrossing #あつまれどうぶつの森 #どうぶつの森 Photographer and creative multihyphenate @kara__chung of @animalcrossingfashionarchive has created 20 virtual looks from the Valentino Mens and Womens collections. Head to our Instagram Stories to find the codes and dress in the collections.

A post shared by Valentino (@maisonvalentino) on May 3, 2020 at 9:34am PDT

On Sunday, Marc Jacobs posted to Instagram sharing six outfits it has brought to the game, while Valentino announced 20 new ensembles - taken from its men's and women's collection. Players can wear the outfits in the game and then choose to buy them online.

 

 

 

 

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Selling any turnips ❔ We partnered with @AnimalCrossingFashionArchive to bring six of our favorite #THEMARCJACOBS pieces to #AnimalCrossing. Head to our Stories for download codes.

A post shared by Marc Jacobs (@marcjacobs) on May 2, 2020 at 2:08pm PDT

In Animal Crossing: New Horizons, players are transported to tropical islands where they construct their own virtual worlds and make friends with anthropomorphic animals.