Designer Samant Chauhan’s latest collection, Ethereal Bloom, takes leaf from his personal journey

Celebrated couturier Samant Chauhan is no new name in the world of design. His eponymous label has earned renown as much for the exclusive and elegant creations on Bhagalpuri silk, cotton and silk fabrics in form of draping, as for the beautiful and fine hand embroidery on each garment. Each garment is made-to-order to deliver exceptional quality.

The very humble Chauhan, who has been working in the fashion industry for the past 17 years showcasing his work in shows across the globe, has just come out with a classy new collection called Ethereal Bloom.

Chauhan’s design philosophy is deeply rooted in his childhood memories of Bhagalpur, a place where nature flourished in abundance and the handloom tradition was a way of life. Surrounded by blooming fields, Chauhan developed a lasting connection with flowers, seeing them not just as beautiful creations, but as symbols of strength and resilience. These early experiences in his hometown laid the foundation for his design aesthetic, shaping his creative journey and inspiring his latest collection.

This new collection, that he unveiled at the recently concluded LFWxFDCI show, is a reflection of Chauhan’s personal journey—the courage to embrace change while staying true to his roots. The beautiful range mirrors his own growth, drawing parallels between the resilience of flowers and his path as a designer.

Each piece is an artistic expression of strength and grace, celebrating the beauty of thriving even in challenging circumstances. The collection is not just a tribute to nature, but a visual narrative of Chauhan’s evolution—right from leaving his hometown to pursue his dreams while honouring the cultural heritage that shaped him.

The drop includes a range of dresses, gowns, Indian wear, and capes paired with bandeaus and skirts. Drawing inspiration from the hues of natural blossoms, the colour palette ranges from ivory to vibrant reds and soft pinks. Each ensemble is meticulously handcrafted, featuring detailed embroidery on Bhagalpuri silk, cotton, and silk blends. With a focus on sustainability and craftsmanship, every piece is made to order, ensuring exclusivity and a connection to Chauhan’s rich heritage.

Samant Chauhan adds, “Ethereal Bloom celebrates the resilience of nature and my own journey of transformation. Each creation is a tribute to the power of growth and renewal, embodying the grace of flowers that thrive against all odds.”