Anamika Khanna's label AK-OK's SS'24 edit is inspired by Odisha's Bonda tribe
Couturier Anamika Khanna’s AK-OK’s collections have always had a deep connection to India’s vibrant culture. Her spring summer ‘24 collection, showcased at the recently concluded LFWxFDCI show, too, blends tribal motifs with contemporary urban wear, celebrating a way of life that worships nature.
Anamika has this time taken inspiration form the adventures of a travelling biker with Odisha’s Bonda tribe and what started as a conversation with a close friend over tea, has now become a design collection replete with re-imagined Bonda colours, motifs and embroideries.
The collection has jackets, slouchy pants, drapes, and easy kaftans and is grounded in denims with a palette that includes quintessential whites, ivories, and blacks apart from a range of prints and bolder colours like red and pink. Interestingly, to keep an imprint of the urban chic, Anamika has incorporated threadwork embroidery inspired by biker studs.
“India has thousands of native tribes, each with a unique identity represented in their clothing and way of life. The Bonda community of Odisha’s signature is rich beaded clothing with neon beads, shells and brass neck rings paired with fabrics woven at home. This is a tribe known for their fearlessness, keeping their culture thriving in a decade obsessed with erasing diversity,” says Anamika.
How have preferences changed for Indian men when it comes to casual and resort wear?
In recent years, Indian men have shown a significant shift in their taste for casual and resort wear. They are increasingly opting for loose-fitting clothes, breathable fabrics, and playful prints. Whether it's something comfortable for casual outings or beach vacations, comfort and versatility are key. Additionally, men are now choosing brighter colours and styles instead of just wearing plain shirts throughout the year.
What's trending in Western resort and party wear this summer?
Western resort wear, this summer, is all about vibrant colours, bold prints, and breezy silhouettes. Popular styles include flowy maxi dresses, lightweight jumpsuits, and stylish crop tops paired with high-waisted skirts. Look out for vivid tropical patterns, tie-dye effects, or metallic details. The key is to embrace your personal style and preferences when choosing your outfits.
Occasion and party wardrobe must-haves?
A versatile piece of clothing that can be dressed up and down depending on the occasion, is essential. Three timeless must-haves are a classic little black dress, a tailored fitted jacket, and a pair of shoes that go with everything. Bold accessories like statement jewellery or a unique clutch can add a touch of glamour to any outfit.
What's your design philosophy?
Our design philosophy emphasizes India's rich cultural heritage while incorporating modern innovation. Inspiration comes from various aspects of life, including art, architecture, nature, and travel. The goal is to create pieces that are beautiful and meaningful, conveying a story.