Yoho celebrates Women’s Day with the launch of Quoi

Yoho, the rapidly growing homegrown footwear brand, is marking Women’s Day with the launch of Quoi, a sneaker designed for the bold, unapologetic women. Known for its innovative functional designs like the Hands-free Blinc and flexible Lofos loafers, Yoho is now stepping into the spotlight with Quoi, a stylish sneaker that rivals global giants.

What was the inspiration for Quoi?

Named after the French word ‘Quoi’, meaning ‘what’, this sneaker embodies freedom, control, fearlessness, and individuality. Its chic silhouette and vibrant hues bring these values to life, making it the perfect choice for women who live confidently and unapologetically. In honour of Women’s Day, Yoho deliberately delayed the launch to align with the celebration of the vibrant, fearless spirit of women in India.

Crafted to perfection, Quoi sneaker features a slender, visually appealing shape and combines suede with athleisure silk for a first-of-its-kind blend. The carefully selected colour palette includes contrasting laces and a bone-coloured sole that represent the diversity and dynamic energy of Indian women. Each colour in the Quoi collection has its own unique, electric vibe that energises every step.

But it’s not just about the sneaker itself; the entire Quoi experience is designed to make a statement. The packaging, with its bold pop-art treatment, and the ultra-cool stickers add to the excitement. Additionally, a handy hip pouch carrying extra laces can be repurposed for storing accessories like earphones or jewellery. As with all Yoho footwear, Quoi features the proprietary FootPharma footbed, providing superior cushioning and arch support that ensures comfort for hours, so you can stay unbothered no matter the occasion.

So, who is Quoi for? Quoi speaks to women who embrace self-expression—whether they are college go-getters, artists, corporate high-achievers, or trendsetters. Quoi offers a perfect blend of style and comfort from dancers and travellers to busy professionals. With its stunning palette of nine vibrant colours, it’s the ideal choice for women who want versatility, flair, and colour in their lives—whether it’s for a casual outing, office wear, or elevating a simple outfit.

Commenting on the launch, Prateek Singhal, co-founder of Yoho, said, “After extensive research and design, we’ve created a shoe that combines striking colours with ultimate comfort, empowering women to shine every day.”

Co-founder Ahmad Hushsham added, “We envisioned a shoe that was more than just aesthetically pleasing. With Quoi, we’ve seamlessly merged vibrant colours, high fashion, and everyday comfort. It’s the perfect balance of style and support, and we’re proud to celebrate Women’s Day with this launch.”

Priced at Rs 3399. Available online.