Fashion designer Ken Ferns has designed a retail line for an entertainment channel.
The range, called 'LOVE. LAUGH. LIVE.', is created for Romedy Now. It revolves around the basic purpose and fundamentals of healthy living and loving, Ferns told IANS.
"The collection symbolises bright sunny days and sunshine smiles, blushed cheeks and a lot like love. This collection brings to life the feeling of a romantic touch, warmth and humour," Ferns added.
The designer feels the collection is light-hearted in style.
"They are flirty and frilly with romance which adds a pop of surprise with yellows and whites. These styles are unconstrained and are relative to your day to day life. Cheerful as I desire each of our lives must be, this collection will definitely wear a smile," he added.
On the TV channel's move of foraying into the fashion space, Vivek Srivastava, Executive Vice President and Head - Entertainment Cluster at Times Network, said: "Ken Ferns is our chosen partner to design and present this lovely collection at the India Beach Fashion Week 2017.
"The idea of introducing the branded clothing line is to strengthen our connect with our viewers and the target audience. From flirtatious frills to bright sunshine colors, this clothing line will spell romance. It's time now to wear the love."