Slow fashion brand Rossbelle urges you to rethink fashion choices with their spring line
Even as fast fashion chains flood the malls in the city, the revolution of sustainable and ethical wardrobe buys is only growing. Part of the India chapter of Fashion Revolution Global, the year-old Chennai-based brand Rossbelle is not just tapping into slow fashion practices but is also part of a larger group of brands across the globe that is prioritising ethical fashion on social media with the hashtag #whomademyclothes.
From floral printed shift dresses to kimono tops, every item on the site is made with environmentally friendly fabrics, like organically grown cotton, or dead stock and is produced in the city with local talent. Working on a new spring capsule collection Thasneem Masood, co-founder, tells us that the brand had showcased a select range of the line at the Eco-fashion show in the city last week. “We are still working on it, but since the event marked the occasion of Fashion Revolution Week, we decided to unveil a portion of the capsule," says the 29-year-old fashion graduate from Mahatma Gandhi University, Kerala. The entire collection of women’s wear includes 19 minimal pieces in khadi, linen and cotton. “This time around the focus is on organic fabrics, unlike the last one where most of the textile was upcycled or recycled material."
Featuring muted and pastel tones, this collection includes a flowing ikat print midi dress in blue, a white polka dot tunic and a Pochampally ikat throw over. Designed as an everyday casualwear line, the former Fab India designer, tells us to expect loose silhouettes with custom-made block prints like hearts and florals, besides regular hand-block motifs. Also look out for patchwork totes and laptop sleeves featuring similar custom prints.
With other city brands also hopping on board the eco-fashion bandwagon, Thasneem believes, “Terms like sustainable and ethical have become more than just buzzwords. They have meaningful ways by which customers interact with and buy fashion.”
`350 upwards. Details: rossbelle.in