Six yards of balance
You've heard of Yoga-grammers (Yoga Instagrammers) and sari-grammers (sari Instagrammers) who take part for 30-day challenges and month-long sari posts. But have you heard of an Instagrammer who does both? Meet Swathy Jagannathan, a self-taught designer who runs a studio named Bhang. She Instagrams herself in gorgeous fabric while in a particular aasana — now, that’s something isn’t it?
After moving from Melbourne to Chennai in 2010 and landing a job with director AL Vijay, Swathy started making saris for herself inspired from her fascination for colour, fabrics, traditional forms of paintings and anything handmade. “In 2013, I quit my full-time job and inaugurated Bhang officially.
My love for saris began with watching my mom draped in crisp Bengal cotton saris and traditional Kanchipuram silks. I’ve always wanted to inherit her envious collection.” The 29-year old loves experimenting with silks of all kinds and her new collection, Her Musings, which comprises bright coloured saris, bold contrasts and minimal work/design allowing women to style it in their own way.
After saris, yoga is something Swathy has always been passionate about. “I’ve been practicing for years now and look forward to every opportunity to learn, endure and share it. I don’t practice yoga in a sari but I’ve never let it stop me from trying out new aasanas whilst draped in one. It establishes the versatility of the outfit! While doing photo shoots, Yoga merely just helps me showcase parts of the sari in fun ways.”When it comes to trends, Swathy feels that personal style and comfort is a priority today. “Be it trying different drapes, unconventional blouses, a cropped shirt or blazers. They’re now tying belts over saris and wearing shoes with the sari. These are things I am fascinated by. ” Swathy has another brand named Ila where she turns ethnic fabric like linen into Western clothes like dresses.
`7,000 upwards. Details: facebook.com/bhang.thestore/