On Tuesday, the location-based dating service app Tinder announced it was bringing its Swipe Night interactive video series in India in March. The company describes it as an in-app, interactive apocalyptic adventure.
Tinder's big experiment with interactive content -- called Swipe Night - was introduced late last year in the US. "After massive success in the US, Tinder is set to release Swipe Night in India this March. Tinder will release its in-app, interactive apocalyptic adventure, where at key turning points, members decide what happens to them next," the company said in a statement.
According to Tinder's parent company -- Match "millions" of Tinder users tuned in to watch the show's episodes during its run in October and it gave way to double-digit increases in both matches and messages.
Match had confirmed in November it would launch Tinder's new show outside the US in early 2020.
*Edited from an IANS report