Haute couture at Paris Olympics, athletes turn models for top designers

The Summer Olympics are coming to the capital of fashion. Naturally, one would expect team uniforms befitting a Paris runway

Canadian Olympic athletes (from left) Cindy Ouellet, Damian Warner and Leylah FernandezLululemon via AP

Updated on:

20 Jul 2024, 6:56 am

Fashion designers across the globe are busy getting their national team uniforms ready for their unique spotlight. When it comes to high-end Olympic fashion — be it for festive opening ceremonies, or for competition — all runways lead to Paris.

Indian designer Tarun Tahiliani is known for his ability to meld traditional elements with a modern sensibility. And that's what he and his menswear brand Tasva has tried to do for the Indian Olympic team.

Indian athletes posing with officials as they model India's ceremonial and playing uniforms for the Paris Olympics in New DelhiPress Information Bureau

Dr. Mansukh Mandaviya, Indian Minister of Youth Affairs and Sports (left) presenting a kit to former Indian Olympian, Mary Kom, as mannequins display India's ceremonial and playing kits for the Paris Olympics in New DelhiPress Information Bureau

British athletes Kye Whyte (left) and Jacob Peters wearing official Olympic team uniforms by Ben ShermanBen Sherman via AP

South Korean national team members wear uniforms for the medal ceremony for the Paris 2024 Olympic Games during a media day at the Korean National Training Center in Jincheon, South Korea (June 26)Kim In-cheul / Yonhap via AP

Olympic athlete in BMX racing, Kamren Larsen, models the Team USA Paris Olympics opening ceremony uniform at Ralph Lauren headquarters (June 17)Charles Sykes / AP

Team USA Paris Olympics attire is displayed at Ralph Lauren headquarters (June 17)Charles Sykes / AP

Team USA Paris Olympics attire is displayed at Ralph Lauren headquarters on Monday (June 17)Charles Sykes / AP

Designer Giorgio Armani with Italy's Paralympic team at the end of the Emporio Armani men's Spring Summer 2024 collection

Designer Giorgio Armani accepts applause with Italy's Paralympic team at the end of the Emporio Armani men's Spring Summer 2024 collection presented in Milan, Italy (June 17, 2023) Italian athletes will be elegantly attired in Emporio Armani uniforms, as they have for every Olympics since 2012AP Photo / Luca Bruno

Paralympic champion Beatrice 'Bebe' Vio (left) wears with her teammates a creation as part of the Emporio Armani men's Spring Summer 2024 collection as they hold a Italian flag, presented in Milan, Italy (June 17, 2023)AP / Luca Bruno

Canadian Olympic athletes Zak Madell (left) and Cindy OuelletLululemon via AP

Haitian Olympic athletes at the 2024 Summer Olympics in Paris in ceremonial uniforms by designer Stella Jean and Haitian artist Philippe DodardStella Jean via AP

Haute couture at Paris Olympics, athletes turn models for top designers

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