Beauty enthusiasts can’t wait since Selena Gomez announced that her highly acclaimed cosmetic line, Rare Beauty's exceptional range of beauty products will be exclusively available at Sephora stores across the country and online at sephora.nnnow.com, starting 15th June 2023. The quirky brand made its first appearance in 2019 in reference to Selena's third studio album Rare. The brand carries the motive of cracking up on unhealthy beauty standards and bringing mental health issues to light.
Selena’s passion for beauty products was born from the moment she sat in her first makeup chair. Over the last four years, she channelled that love into creating a beauty brand that goes beyond physical products and helps people celebrate what makes them unique. Her makeup is a tool for celebrating what makes people unique and getting to a place of self-love and acceptance. “I’m so excited to release beauty products that not only feel great but also celebrate what makes each of us rare,” Selena Gomez, Founder and Creator of Rare Beauty.
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The brand gained its audience in India right from its launch. Its minimal and elegant packaging aids differently-abled people to use it with ease. Being mindful of mental health and inclusivity, the brand stood out from an ocean of celebrity beauty brands. Selena has also created a community called ‘Rare Impact’ which educates people on providing mental health services for the youth.
Products like Soft Pinch Liquid Blush, Perfect Strokes Volumizing Mascara, Warm Wishes Effortless Bronzer Sticker and much more are selling like hotcakes! If you are ‘Rare’, be sure to invest in some of their best-selling assets. Perfect Strokes Matte Liquid Liner is inspired by a calligrapher and is comprised of up to 800 individual bristles while their complexion products are available in 24 flexible shades to suit all skin tones.
Talking about the products, Rare Beauty’s website quoted “This is makeup made to feel good in, without hiding what makes you unique – because Rare Beauty is not about being someone else but being who you are.” Who says you’re not pretty?
Rare Beauty will be available nationwide across all 26 Sephora stores and online at Sephora India starting June 15.