Roping in Abir as their brand ambassador, Britannia launches NutriChoice Sugarfree crackers. The thinner, crispier and lighter variant of the sugarfree cracker is in tandem with the NutriChoice theme of Power of a Good Choice.
Launched by actor Abir Chatterjee and Vinay Subramanyam, Head-Marketing, Britannia Industries at The park, the brand aims to break the perceptions around Crackers being hard to bite, dry and having a bland taste profile. With the new launch, the consumers are served a product that is high on bite and taste, without compromising on health.
Reflecting on the brand the ace actor says, “Britannia comes with a 100-year-old legacy and to be associated with such an iconic brand is an honour for me. NutriChoice Sugarfree Cracker has been a constant companion, enabling me to make healthier choices and enjoy a quick snack. We Bengalis have a knack for snacking and when we are shooting for long hours we have to have something good for health and filling as well. And the new cracker fits the bill with coffee”. Sharing his health mantra he says, “It’s a huge misconception that fitness is about looking good or building muscles. It’s about feeling good from inside. If I am not shooting then I go to the gym every day and if I am shooting then I try to take some time out for some freehand exercises.”
Speaking on the occasion, Subramanyam says, “At Britannia, innovation is the cornerstone of product development and with this launch, we offer our consumers a thinner, lighter and crispier NutriChoice Sugarfree Cracker. The brand NutriChoice is all about the power of a good choice, and we are confident that this product does immense justice to that credo.”