Whether it is with a video of the staple ‘We all have that one friend, or ‘How girls react to Sarahah’, the city’s newest YouTube channel, Nonsense Media, is growing rapidly. The channel that started
producing content for social media in the second half of October is using humour as a material and a tool to question accepted norms, though in baby steps. Finding inspiration from popularYouTubers like Superwoman, AIB and Madras Central, Nonsense Media recently released their latest video on ‘How to date a Feminazi’, where the group took a dig at misogyny through a medium of exaggeration. “We experiment on themes that we find interesting. As of now, we are working on scripts that involve a lot of comedy, which we find is something people relate to,” shares Harshad Nambiar, founder of the group.
Motley crew
A mix of students, engineers, doctors, entrepreneurs and media personnel, the team of 12 started out by creating impromptu videos but has graduated to scripting their productions, with all members of the team involved in multiple aspects of the creation process. Working on a series of spoofs and ‘how-to’ videos, the 25-year-old tells us that their current pursuits include creating technically sound videos with in-house music. “We are trying to improve in terms of acting, scripting, shooting and post-production. By the end of 2018, we wish to be a collaborative production space that makes quality videos and gives others a creative platform that they can use.”
Social ladder
With 2017 acting as a launchpad for creative collaboration among the youngsters whose ages range between 18-26, the channel is majorly dependent on power-sharing (resharing their content with all their contacts on social media — Facebook, WhatsApp) and has managed to garner a viewer base of over 700 subscribers in the last two months. “We shoot with the cameras and cast that are available at a given time. As of now, our videos have only gained traction among our circles of influence. Going forward, we are looking forward to involving new talent to help us with technical expertise, increase our sphere of influence and help with organic viewership growth,” he says.