10 days to go! Meet the Devis!
Laldinsangi, Lalsangzeli and Lalrinpuii aspired to transform women's fashion, and over the course of the next decade, they did.
Laldinsangi, Lalsangzeli and Lalrinpuii of Vakiria
In 2005, three sisters acted upon a vision that would take fashion in Mizoram to a new level. Laldinsangi, Lalsangzeli and Lalrinpuii aspired to transform women's fashion, and over the course of the next decade, they did just that! Believing embroidery technology can be the key to unlocking a new niche in Mizo fashion, they invested in an elementary computerised embroidery machine in 2005 and started the brand Computerised Embroidery, which found phenomenal success among the women of Mizoram, and quickly allowed the brand to expand from embroidery to mainstream women's fashion apparel. With a gradual shift in marketing objective, they renamed the company as Vakiria Computerised Embroidery, which ultimately became Vakiria. Today, Vakiria is perhaps the most recognised label in the Mizo fashion industry, and is now arguably most renowned for its undertaking in women's fashion with the launch of its fashion education institute Vakiria Institute of Fashion Technology. Established in 2009, it has become an institute to reckon with in the state, boasting of alumni of popular names in Mizo fashion. #TheCountdownBegins #DeviAwardsKolkata.