Baghbazaar Sarbojanin Durgotsav sets record with longest non-stop 'dhunuchi naach'

What’s the longest you have danced on the beats of the dhaak? Chances are, not enough to make an impression. A record-making impression, to be precise. 

The Baghbazaar Sarbojanin Durgotsav & Exhibition made it to India Book of Records with the traditional dhunuchi naach and the festive spirit continues unabated for the 803 participants who were part of the act on Ashtami. Taking up the challenge and doing it in a relay format, the participants danced for straight 12 hours. Goutam Neogy, Secretary, of the pujo committee says, “Our pujo committee is 101 year now and we decided to take up the challenge when approached by Aashirvaad Aata. It feels good to have achieved a recognition in the form of a record like this which doubles our excitement. The credit goes to all the participants, young and old, who made it possible."   

The event was part of Aashirvaad Atta’s larger campaign ‘ChotPote Hotei Hobe’ that encourages consumers to keep themselves fit, round-the-year. Talking about the initiative, Hemant Malik, Divisional Chief Executive - ITC Foods Division, said “Through this initiative, we wanted to create a meaningful connection with the festive spirit of Durga Puja by recreating the intrinsic ritual of the Dhunuchi Dance in a non-stop, marathon format. The response was overwhelming and we were encouraged by the large participation in the record-breaking campaign.”