Celebrate Venkatagiri’s buttery softness and subtle motifs in pastel shades

Whether it’s a slow weekend or a festive celebration, we all love giving our spaces a subtle makeover. Some enjoy vibrant colour pops that bring a smile to our faces, while others dream of corners that feel soft, calm, and understated. Whatever your style maybe, the intention is to add more life and personality to your surroundings. Addressing that wish, House of Ekam’s new collection Venkatagiri features curtains and cushion covers.

The family has been weaving Venkatagiri cotton for generations

Tanvi Agarwal from the brand, shares, “On one of our recent travels to the South in search of Kalamkari, we took a slight detour and met one of my friend’s friend who was doing some brilliant work with Venkatagiri cotton.” It was then that this idea was born. The drop is an outcome of a close collaboration with a dedicated artisan family in the village, who collectively operate more than 30 handlooms. Tanvi elaborates, “Led by Subramanyam garu, the family has been weaving Venkatagiri cotton for generations and is widely famous for their intricate craftsmanship and uncompromising quality standards.”

Traditionally, their expertise has been centered around weaving saris; the core identity of Venkatagiri. On Tanvi’s demand, this is the first time they have created fabrics specifically for curtains and home furnishings. “The artisans are excited about this new direction and the possibilities it opens up. We’re proud to partner with them in expanding the reach of this beautiful craft into modern homes,” she adds.

For this range, Tanvi picked pure handloom cotton that can add that much-needed rustic and earthy warmth to a house. Shades like butter yellow and peach pink add a welcoming character, merging the modern vibrancy with the traditional soul of Venkatagiri.

There are cushions too, that come in both square and rectangular formats, featuring simple checks that blend the charm of south Indian weaving with an English cottage-core aesthetic. They add gentle pops of colour to any space, whether placed on a sofa, an accent chair, or layered on a bed. “The curtains, on the other hand, work well in living rooms, where their soft handloom texture and airy weave bring a grounded elegance,” she adds.

Prices start at Rs 2,125.

Available online.

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