If you are a Twitter user, you would have noticed that the hashtag #NoBraDay was trending worldwide on Sunday. Amidst all the braless pictures and creepy comments, many couldn't understand what the campaign was really about. Let us break it down for you.
#NoBraDay is an online campaign that started in 2011 with the aim to raise awareness towards breast cancer.
The movemnet originated in Toronto, Canada, where a plastic surgeon, Dr Mitchell Brown, started BRA (Breast Reconstruction Awareness) Day. As part of it, women were encouraged to leave their homes without bras on the 13th of October to honour National Breast Cancer Awareness Month in the US.
That is how BRA Day and the #NoBraDay online campaign started to gain publicity around the world.
The movement actually aims to remind people to partake in regular breast cancer screening, which can help detect up to two years ahead of it being felt by the patient or their doctor. It also aims to teach people about the importance of regular self-examinations and reduce stigma around mastectomies.