Goa's Yuva Tourism Club unveils Tourism Ambassador Programme

As Goa continues to lead in conscious and diverse tourism, the youth-driven Yuva Tourism Clubs are set to play a pivotal role in promoting sustainable and innovative travel experiences across the state
Goa's Yuva Tourism Club
In Frame: Goa
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In honour of World Tourism Day, the Department of Tourism, Government of Goa, held a landmark event to recognise the remarkable contributions of over 150 Yuva Tourism Clubs across the state. This initiative is part of the Prime Minister's India@75 campaign, engaging young Goans in responsible tourism and cultural immersion. The number of Yuva Tourism Clubs has seen impressive growth, ex- panding from around 30 clubs in 2023 to over 150 by 2024. Goa's commitment to promoting diverse tour- ism, including hinterland, wellness and spiritual experiences.

By partnering with local schools and colleges, these clubs aim to empower youth to actively shape Goa's tourism narrative, ensuring a sustainable and inclusive future for the community and its visitors. Several clubs were recognised for their outstanding efforts during the event. Dnyanprassarak Vidyalaya was honoured as the first school to establish a Yuva Tourism Club, while Goa College of Home Science in Campal, Panaji, received special mention as the first college to launch a club.

The Yuva Tourism Club Meet was hosted at the prestigious Darbar Hall, Raj Bhavan, Dona Paula, on 26 September 2024. Drawing more than 1,000 students and youth representatives from educational institutions across the state, the event focused on exploring new tourism opportunities, promoting regenerative tourism practices and emphasising the role of youth in shaping Goa's future as a tourist destination.

Chief minister Pramod Sawant and tourism minister Rohan Khaunte unveiled several key initiatives during the event, including the Yuva Tourism website, the Yuva Tourism Handbook and the State-Level Tourism Ambassador Programme (beginner and advanced). These initiatives mark a significant step forward in youth engagement in the tourism sector.

In his address, chief minister Pramod underscored Goa's vast tourism potential, stating. "Yuva Clubs will play a crucial role in integrating Goan manpower into the hospitality sector. Collective efforts from the youth of Goa are essential to promote new avenues of tourism, including sustainable, wellness, adventure and spiritual tourism. We need young ambassadors to advocate for Goa and establish it as a premier destination for responsible and meaningful travel experiences, ultimately creating a lasting legacy for future generations."

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