With an eye on cleaning up popular beaches of the state, a 150-day beach awareness campaign will roll out in mid-November featuring musical performances and art-from-waste installations on Goa beaches, organisers said on Monday.

The campaign #TeraMeraBeach is being promoted by Drishti Marine -- a private lifeguard and beach management agency hired by the state government -- Goa Tourism, Nestle, among others and is aimed at educating people on cleanliness and beach management along the state's coastal stretch, which attracts more than six million tourists every year.

"Starting mid-November daily drum circles and a community art installation at Baga beach, one of Goa's most popular beaches will be organised every evening between 5 to 6.30 p.m," Ravi Shankar, CEO, Drishti Marine, told reporters here.

The art installation will consist of bottles, cans, papers, cloth among other things collected by the participants during the clean-up drive.

The campaign is aimed at domestic tourists, who form the bulk of the visitors to the coastal state, also known as one of the top beach tourism destinations in the country.