After the blockbuster success of his film, Sanju, Ranbir Kapoor has reportedly doubled his brand endorsement fee. According to reports, the actor will henceforth choose the brands he wants to be associated with carefully and is preparing to shoot several commercials in the next few weeks.

The report on a leading publication quotes a source as saying, “Ranbir has almost doubled his remuneration in the branding space. He is quite popular among the youth. While none of his failures deterred his brand value, his latest hit has only bettered it.”

According to media reports, Ranbir used to charge between Rs 3 crore to Rs 3.5 crore for a day’s work on commercials, which would increase his new quote to at least Rs 6 crore per day. The actor currently endorses brands such as Asian Paints, Pepsi, Panasonic, Renault, Flipkart, Macroman, Saavn, and Hero MotoCorp.

Vijay Subramaniam, co-CEO of KWAN, the company that manages the Brahmastra star, said, “Ranbir has mostly 10 brands (endorsements) at any given time and this makes him quite exclusive.”