In 2026, the concept of hush tourism has evolved into a major industry trend 
Travel

As 2026 shapes new travel trends, Hush Tourism is currently gaining popularity

It has birthed a massive market called ‘Hushpitality,’ where the industry now sees a growing demand for destinations that offer total silence

Srushti Kulkarni

In 2026, the concept of hush tourism has evolved into a major industry trend. It has birthed a massive market called ‘Hushpitality,’ where the industry now prioritises quiet hospitality — a growing demand for destinations that offer: total silence, dead-zone cabins with no Wi-Fi or cellular signal. It also includes minimal human interaction and AI concierges that allow travellers to avoid social exhaustion. Even within this niche trend, there are micro-trends that one can explore before planning your next trip!

Check out the niche trends within hush tourism...

The Azores, Portugal

Sonic sanctuaries

Here, travellers wish to go into hiding or rather sojourn at a dedicated space using intentional sound to create peace, healing and transformation, acting as a refuge from auditory overstimulation. The Indian Himalayas make for a top choice. Smaller towns across Himachal Pradesh, Ladakh and Uttrakhand, nestled deep within mountains with rarely any human activity around are leading in inner alchemy. Across the seas, The Azores, Portugal, also known as the Islands of Silence, a volcanic archipelago has strict sustainability controls that limit crowds, making it a 2026 favorite for auditory detoxing.

Ljubljana offers vistas of canals just like Venice

Swapcation theory

This one is quite simple, tourists are exhausted with the exposure the big cities across the world get. Plus dealing with thefts on public transport, over-crowding and inflation only makes it harder to enjoy your holiday. A major 2026 strategy is trading a famous, noisy city for its quieter equivalent preserving the cultural experience you originally planned for. Examples include switching Japan’s Kyoto with Kanazawa, Mexico’s Tulum with Bacalar or even Venice with Ljubljana, all of which offer similar experiences for a fraction of price.

Astro-tourism sees rise across several locations in India

Dead zoning

Travellers are now booking cabins in zero WiFi areas that feature device collection, lockboxes for phones, signal-blocking rooms or similar detoxing. Consider high end resorts like Ayana Resort in Bali, Six Senses Vana in Uttarakhand, Santani Wellness Resort in Sri Lanka and Chiva-Som International Health Resort in Thailand, for strict holidays. Another great option that naturally would hinder your experience if you looked at a device is astro-tourism. Celestial observations see a rise as silent stargazing retreats in the Atacama Desert, Namibia, Middle East and several locations across India, as well.

Travellers now prioritise digital-only check-ins to avoid the social battery drain

Digital hospitality

In 2026, luxury is defined by minimal human interaction. Travellers now prioritise digital-only check-ins to avoid the social battery drain of traditional reception desks or avoid having to make small talk with other travellers or staff on the property or through the duration of their trip. Many major hotel chains like Marriott, Hilton, Hyatt, IHG and MGM Resorts offer digital check-in, allowing guests to use their apps for mobile check-in, room selection and digital keys.

Mystery trips help solve decision fatigue

Decide for me

Several companies (WanderTrust and Unpland) are now offering mystery itineraries where the traveller doesn’t even know the destination until they arrive — removing the stress of having to choose between their dream destinations or planning the trip entirely. This is to help solve decision fatigue between affordibility, luxury and other factors. It's just travel comapnies but even airlines such as Scandinavian Airlines, Lufthansa, Qantas and Air Asia offer surprise trips, focusing on adventure and discovery without pre-planned destinations.

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