Bad Bunny gives his first-ever performances in Brazil

While Bad Bunny has dominated global charts, the superstar has not had quite the same success in Brazil, a country notoriously hard for foreign stars to win over due to a devotion to national artists.

Bad Bunny positioned to consolidate his popularity in Brazil with first-ever performances

But a shift that began with his Grammy-winning album Debí Tirar Más Fotos may accelerate further after his first-ever gigs in Brazil on Friday and Saturday in Sao Paulo.

Bad Bunny has come to Brazil at the peak of his career so far, following the phenomenal hype around his performance at the Super Bowl halftime show.

“It’s the best time to try and unlock a country like Brazil, at a time when he’s managed to dominate practically the entire world,” said Felipe Maia, an ethnomusicologist who is pursuing a doctoral degree on popular music and digital technologies at Paris Nanterre University.

For years, the Puerto Rican artist born Benito Antonio Martínez Ocasio has been one of the most-streamed artists on the planet.

But neither the singer, nor his album, nor his songs were among the most played last year in Brazil, according to Spotify. The most streamed artists in the country on the platform in 2025 were all Brazilian.

In the land of samba, funk, bossa nova, choro, sertanejo, forro and pagode, among other Brazilian music genres, 75 percent of streaming consumption in Brazil focuses on national artistes, according to the 2025 midyear music report of Luminate, a company specializing in entertainment industry data. Brazil is the country that most listens to its own music, it said.

Sold-out shows

Still, particularly since Debí Tirar Más Fotos, the fever around Bad Bunny has made headway in Brazil. Only one performance was initially scheduled at the Allianz Parque arena, but it sold out so quickly the artist added an extra date, which also sold out.

Tickets on Ticketmaster, the official vendor, ranged from $50 to $210, but resellers on Friday were selling tickets for that same night for more than $830 — more than 2.5 times the minimum monthly wage in Brazil.

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