Chris Gayle pulls out an ace, bats for poker in new Adda52.com brand campaign
The film showcases the uniqueness of the game and highlights a key message that poker is a mind game that enhances one’s mental skills. The campaign is live on TV, OTT, Digital marketing influencers and OOH.
With over 2 million registered users, Adda52.com is India’s largest poker site, and it is now going mainstream, as the market is growing more receptive towards the mind game of poker.
The objective of the campaign is to build intrigue around online poker and Adda52 to claim the No1 position that the business enjoys being the market leader in India.
Adda52’s focus has always been to provide an entertaining and thrilling game format, which constantly engages and tests a person's mental agility.
Sharing his thoughts behind this campaign, Mohit Agarwal, CEO and Co-founder of Adda52.com said, “The user base playing poker in India is growing bigger with every passing day.
"While serious players have always liked the game for its intricacies, our aim is to make it appealing even to non-poker players.
"Poker is after all a skill game which helps in sharpening the mind, thus benefiting all kind of users and that’s what we are emphasising in the campaign - #BanaoDimaagKoAmeer. This is the awareness we want to create among the intended audience.”
In the campaign, Chris Gayle plays the role of the brand’s voice to deliver the campaign message. The ad takes a humourous approach. It shows a young boy who has bought an expensive “cosmic egg”, and is flaunting it to his father.
That is when Chris Gayle enters and offers the message that one's bank balance is not the true measure of wealth, one's intelligence is. The trending hashtag for the campaign is #BanaoDimaagKoAmeer.
As the new brand ambassador for Adda52.com, cricketer Chris Gayle says he is excited to be a part of something so motivating. “There are very few organisations that work beyond the lines of making profit," he said.
"Adda52.com is one such poker giant that is helping build awareness around the game and highlighting its true benefits. It is great to be a part of this fascinating journey brought about by the Adda52 team.”
TBWA India, one of the country’s leading creative agencies, has worked in collaboration with Adda52.com to conceptualise and build this campaign.
Sharing his views on the campaign, Antony Rajkumar, National Planning Director, TBWA said, “To bring scale to a game like poker, we had to address and solve the fact that poker is a lot more than the limiting perceptions that people carry.
"It is a game that calls for skill, agility, perseverance and control. It is right up there among the sports that prepare one for life’s real challenges. This is the narrative we went to work with.”
The exclusive campaign will resonate with both poker and non-poker players. The thought of true wealth is intelligence is a deeper insight that everyone in the poker community will agree with.
#BanaoDimaagKoAmeer is a campaign that will transform the way the world perceives poker.