Bombay HC orders takedown of content misusing Shilpa Shetty's picture

Actor Shilpa Shetty had moved Bombay High court after her images were allegedly misused. Recently, the court granted her interim relief in the personality rights suit.

Bombay High Court condemned the use of morphed images of actor Shilpa Shetty

A vacation bench of the Bombay High Court headed by Justice Advait M Sethna ordered various social media pages, AI related defendants and other entities concerned to immediately delete or disable or links and URLs as well as posts that lead to morphed images and videos of Bollywood actor Shilpa Shetty.

The court said that dissemination of such content was "prima facie extremely disturbing and abhorrent to say the least". Justice Advait M Sethna clarified that the issues related to personality rights that Shetty has sued the platforms under intellectual property laws, will be heart by a regular bench.

The vacation bench, while giving out the interim order, also said, "No personality, much less a person and or a woman, can be portrayed in a fashion which affects her fundamental right to privacy and that too, without her knowledge and or consent".

Given that Shilpa Shetty is a public figure with crores of followers on her social media, the court asserted that circulation of misused images is an insult to the actor's dignity and hence, all such content must be taken down with immediate effect.

Shilpa Shetty was represented by advocate Sana Raees Khan said that his clients images are being used without consent to promote businesses and selling sarees.

Deepfake and morphed content is a raging issue in Bollywood with several actors and celebrities finding themselves as victims to the growing misuse of AI.

Besides her complaint, Shilpa Shetty has also sought damages worth ₹5 lakh against certain parties involved without the compulsory takedown of all morphed content which the judge has order can be no longer broadcast.

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