AR Rahman joins Pharrell Williams at Louis Vuitton show in Paris; new track Yaara debuts on the runway

The Louis Vuitton Men’s Spring/Summer 2026 show turned heads for more than just its high fashion. Making an unexpected but electrifying appearance was Indian music legend AR Rahman, who not only attended the show but also premiered a new track titled Yaara, created in collaboration with Pharrell Williams — the brand’s Men’s Creative Director.

Pharrell Williams and AR Rahman team up for Yaara; a surprise drop on the Louis Vuitton show in Paris

The unreleased song served as part of the show’s official soundtrack, debuting on the runway to a crowd of international tastemakers, industry insiders, and fashion royalty. Pharrell and AR Rahman were seen exchanging warm smiles backstage, with the two artists later posing together — a moment AR Rahman shared with his 7.6 million Instagram followers.

“It was fun working with @pharrell on the track Yaara for @louisvuitton,” Rahman captioned the post, adding the hashtag #ParisFashionWeek. The video, now circulating widely, offers a glimpse into the show’s vibrant energy and the seamless integration of high fashion with global music. This marks Rahman’s first collaboration with Louis Vuitton — a brand that has increasingly embraced diverse creative voices under Pharrell’s direction. The track Yaara, true to AR Rahman’s signature style, weaves cinematic strings with layered synths and world beat rhythms. Though not yet officially released on streaming platforms, the teaser hints at a genre-fluid soundscape — fitting for a show that celebrated heritage with futurism.

Pharrell’s menswear showcase, staged at the UNESCO headquarters, paid tribute to “global unity and cross-cultural conversation” — a theme echoed in the music. Rahman’s involvement adds weight to this vision, reinforcing the ongoing confluence of East and West on luxury’s biggest platforms. While no release date has been announced for Yaara, fans are already clamouring for the full version. With Rahman’s rare appearance at Paris Fashion Week the moment is being hailed as a cultural crossover worth remembering.

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