Designer Naushad Ali brings comfortable summer styles to Chennai

The 60-piece collection predominantly features jumpsuits, trousers, maxi dresses, skirts and button-down shirts for women.

Fathima Ashraf Published :  12th April 2019 06:00 AM   |   Published :   |  12th April 2019 06:00 AM
Designer Naushad Ali brings comfortable summer styles to the Chennai

PUDUCHERRY -based fashion designer Naushad Ali believes that in today’s day and age, one can wear literally anything. “Nowadays, there isn’t much difference between casual and workwear. One could walk into a meeting hall or an award function wearing sneakers. It’s all about comfort now,” says the 33-year old NIFT graduate as he brings his latest collection of summer basics to Chennai.

A piece from the collection

The 60-piece collection predominantly features jumpsuits, trousers, maxi dresses, skirts and button-down shirts for women.“We are doing something fun this time. It’s really about comfort and so the clothes are airy and light. One could pick up any two pieces and wear them together. We have made it that simple by giving a lot of attention and respect to women’s comfort,” says the designer who started his eponymous label four years ago. “These are our summer basics. We didn’t even name the collection. We just created it without cooking up a story and complicating it further. We kept it really simple — in the most easiest style, most breathable fabrics and at affordable prices,” he shares adding that compared to his previous collections, this one is more fun and playful.

A summer top

The collection is mostly in pure cotton and some in linen, and at the showcase, one can find pieces in earthy tones such as mustard yellow, greens, reds along with soft pastel greys as well as a lot of whites — all of which are naturally-dyed in handwoven fabric. “We work with weavers from different parts of India such as West Bengal. However, this particular collection has used fine cotton sourced from Gujarat,” Naushad adds.

Naushad Ali

Ask him what he suggests that the customers look out for and he has one answer — trousers! “I would suggest everyone to look out for the trousers. There are fun patterns in cool colour combinations. We have white trousers with red checks on them and yellow with green checks. All you need is a simple white T-shirt and you are good to go.”

From `5,500.
10.30 am to 7. 30 pm.Till April 21. 
At The Amethyst Room, Chamiers.
— Fathima Ashraf
fathima@newindianexpress.com
@fathiimaashraf

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