New collection alert: Anju Modi unveils her latest designs in Hyderabad
Couturier Anju Modi recently launched her Spring/Summer 2019 collection, Masakali, at her Hyderabad store, her only other outlet outside her home turf — New Delhi. The very mention of Masakali, reminds one of the lively tune from the Rakeysh Omprakash Mehra film, Delhi 6, starring Sonam Kapoor Ahuja. Although that might not have been the inspiration for the collection, it is the free-spirited women, like the song describes, who are the designer’s muse. Anju, who will soon complete three decades of her career in fashion, says, “I have envisioned these designs for all those ladies who are full-of-life and want to keep their outfits simple but classy.”
Talking about the meaning of “masakali,” she says it is a term that describes the sprouting of a new delicate bud, and just like that she wants to keep her looks as fresh as possible. The silhouettes are a contemporary take on Indian wear where floral embroidery is juxtaposed with versatile textures, smock detailing and trims of crochet. The look book highlights kurtis, capes, palazzos and skirts, which work well in case you are looking out for brunch time outfits.
In floral form
“Also, this time, the aesthetics revolve around handcrafted, natural and homespun clothing,” says the designer, who has dressed some of the most well-known leading ladies of Bollywood like Madhuri Dixit and Kareena Kapoor Khan. Also, one can spot nature-inspired hand-embroidered buti floral motifs on
the ensembles. The fabrics are all breathable but luxe, ranging from Banarasi, Chanderi, khadi, cotton and linen. “Since I have used a blend of earthy colours and comfortable fabrics with details of dainty floral embroidery, it makes the collection modern and classic both at the same time,” says the award-winning costume designer. Keeping in mind the relaxed silhouettes and languid fabrics with delicate embroidery, she has used a palette of muted pastels, that is pleasing to the eye.
The elegantly crafted ensembles were curated in a span of over six months. The colours vary from pastels to mustards, all soothing yet adding a hint of colour to show the bright sunlight falling on dewy grass.“The inspiration for Masakali also comes from my love for nature and I guess you can see that,” says the designer, whose clothes have always been known to stand out for the embroidery she uses.
Rs 9,000 onwards.