Threads of Grace by Beachbum celebrates delicate beauty with its gossamer fabrics

Beachbum’s latest release, the Threads of Grace collection, embodies a seamless blend of elegance and timeless charm. Designed to celebrate delicate beauty with its gossamer fabrics, enchanting ruffles, and unapologetically feminine silhouettes, this collection is a tribute to romantic and ageless fashion.

Aparnna Gupta, the visionary behind Beachbum, shares her inspiration for the collection, “Threads of Grace started with a simple yet profound idea — to create a balmy vibe that feels both ethereal and enduring.” The collection features flowy yet flattering garments, crafted from lightweight georgette and viscose rayon, perfect for both women and young girls who cherish moments of elegance.

The design process was deeply rooted in highlighting intricate mirror work and traditional Indian embroidery. “Our goal was to integrate the delicate beauty of traditional techniques with modern elegance,” Aparnna explains. The collection showcases delicate cut-outs of roses, frayed edges, and exquisite embroidery on net, all contributing to a refined, graceful aesthetic.

Each piece is meticulously handcrafted, ensuring that every garment not only looks enchanting but feels uniquely personal. Paired with mirror-work chiffon tie-up sandals, glittery accessories, and mirror-embroidered bags, these pieces radiate an ethereal charm. The chiffon tape side straps and tie-ups add an extra layer of sophistication, completing each ensemble with a touch of grace.

Aparnna emphasises the collection’s rebellion against ageist fashion norms. “Threads of Grace is designed to transcend conventional barriers, celebrating both youthful spirit and elegant maturity. We’re advocating for ageless fashion that caters to every woman, regardless of age,” she says. The collection reflects a commitment to timeless beauty and a perpetually vibrant spirit, making it suitable for women of all ages.

The label emerged as a response to the pandemic’s unique opportunities for domestic brands to thrive. “I wanted to create a brand that supports Indian artisans while offering versatile, multifunctional wear,” Aparnna shares. Her extensive background in exporting and exposure to international brands have infused her designs with a unique blend of global silhouettes and Indian sensibilities.

Aparnna’s personal journey has profoundly influenced her designs. “As I grew older, I adapted my fashion choices to maintain both elegance and confidence,” she reveals. This led her to create size-inclusive garments that empower women to look and feel their best, regardless of size. Her mantra is to dress with curiosity, love, and a touch of glitter— a reflection of her belief in embracing imperfections and celebrating individuality.

Drawing inspiration from her travels and the natural beauty of the beach, Aparnna’s designs are imbued with a sense of curiosity and glamour. Each piece from Beachbum is crafted to offer chic, effortless style that stands the test of time, reflecting her commitment to quality and environmental consciousness.

“My vision is to create beautiful, versatile pieces and also support sustainability and ethical production,” she concludes.

Price on request. Available online.

— manuvipin@newindianexpress.com

@ManuVipin