Shisen Fox, a new-age premium unisex eyewear brand, unveils its latest digital campaign, Holi Kab Hai? focusing on the true spirit of Holi by making peoples’ faces colorful and joyous via sunglasses.
While Holi is a festive occasion, many Holi colours contain harmful chemicals, posing significant risks to the eyes. Through this campaign, Shisen Fox advised consumers to be cautious. The digital ad starts with a montage of a group of friends wearing Shisen Fox sunglasses, which is followed by splashes of colours on their faces, leading up to the message: play Holi with precaution.
Salim Memom, the founder of the brand says, “At Shisen Fox, we believe in celebrating diversity and self-expression, and what better way to do so than through the prism of colours that Holi brings? It is a time of togetherness and celebration, and we wanted to capture that essence with our Holi Kab Hai? campaign. Our collection features quirky glares and sunglasses perfect for the Holi season, allowing customers to express their unique style while embracing the festive spirit."
