Kaalam is as much about time as it is about the art of handloom

The brand continues to challenge conventional fashion narratives while celebrating Tamil culture’s rich heritage
The Kaalam collection
The Kaalam collection
Published on
Updated on
2 min read

With an intention to preserve the local craft that is endangered over time, Erode embodies a philosophy that transcends mere clothing. It serves as a bridge connecting traditional craftsmanship with contemporary fashion sensibilities. The brand’s aesthetic is characterised by a raw, honest celebration of South Indian Street culture, reflecting the energy and spirit of the region.

Their latest collection, Kaalam, which translates to ‘time’ or ‘era,’ serves as an ode to the fluidity of time and its impact on culture. It features pastel hues and fresh silhouettes that symbolise the journey through various eras. Central to this collection is the shuttle motif—a key tool in weaving—representing the seam less connection between past, present, and future.

Erode’s identity is deeply intertwined with the concept of erosion—not just in terms of physical landscapes but also as a metaphor for the intangible heritage at risk of fading away. This duality is reflected in every piece they create, challenging fast fashion norms while promoting individuality through bold silhouettes. The designs in the collection draw inspiration from the power dressing trends of the 70s and 80s, emphasising well-constructed garments that make a statement. Each collection is not merely a series of outfits but a chapter in an ongoing narrative that celebrates Tamil culture and craftsmanship.

Piece from the collection
Piece from the collection

Signature pieces include shackets and blazers adorned with the shuttle motif and Dhrishti Bommai dolls — symbols of protection traditionally found in Tamil households. These garments are designed for various occasions, from casual outings to formal events, ensuring versatility without compromising style.

The brand places significant emphasis on sustainability, promoting ethical sourcing and slow fashion principles, focusing on quality over quantity. By integrating traditional skills into modern designs, it not only preserves these crafts but also empowers local artisans.

Pieces from the collection
Pieces from the collection

The relationship between the fashion house and its artisans is pivotal. Mayank Bhutra, the founder, says “My upbringing around looms instilled a deep appreciation for textile manu facturing, driving me to create a platform where these crafts can thrive. By working closely with local weavers in Bhavani, this collaborative spirit fosters creativity while ensuring that traditional techniques are passed down through generations.” With Kaalam, the brand continues to challenge conventional fashion narratives while celebrating Tamil culture’s rich heritage.

Price starts from INR 4,900. Available online.

—Anshula Dhulekar

The Kaalam collection
The new drop Abacus is a blend of comfort and elegance

Related Stories

No stories found.