

There’s a moment many women know too well—the silent, frustrating stare into an activewear-filled wardrobe that somehow still has nothing that feels quite right. For Ipshita Das, that moment was more than just about outfit fatigue. It was the beginning of a quiet revolution.
“There I was, staring into my closet—a collection of activewear, none of which felt like me in any sense. Everything was either too loud, too tight, or just boring," she recalls. That moment birthed DizzyDuck, a brand built to challenge the high-octane, often intimidating aesthetic of mainstream activewear. "I wanted a more subtle, softer, sensible take... gentle pastel colours, modern shapes, breathable fabrics. I wanted activewear that whispered confidence instead of screaming for attention."
Ipshita’s own journey through fitness—equal parts grace and grit—inspired the very DNA of DizzyDuck. “As someone who is constantly mid-movement—whether I’m flowing through a Pilates workout, enjoying a walk, or packing on weights—I know how important it is when clothes just feel right,” she says. Performance without sacrificing style became a non-negotiable. “Every piece is designed to move with your body, feel weightless, and have you looking put together—without effort. DizzyDuck works for you, not against you—from your sunrise workout to your sundown errand run.”
But the brand is not just clothing—it’s a mindset. “It’s made for every woman who has felt irrelevant to her version of ‘fit girl’,” Ipshita explains. “For women who struggle with PCOD, low energy, or body image changes. DizzyDuck is for inclusivity and empowerment. It means your journey is valid, and moving your body can be fun.” That spirit of representation is woven into every seam. “We cared about fit. Every silhouette, no matter how exaggerated, is designed to celebrate your shape—not hide it.”
Functionality was key. The fabrics are precisely engineered with “a balance of stretch, structure, and softness to create that second-skin feel,” she says. “It won’t dig in, ride up, or sag. Whether you're doing downward dog, prepping dinner, or jumping on a video call, DizzyDuck moves with you.”
Blurring the lines between fitness and fashion, the brand’s pieces are designed for real women in real life. “We didn’t want women to feel the need to change clothes to go from the studio to the street,” she explains. “Our butter crop t-shirts are brunch-ready, and the Sky High Crop Top pairs perfectly with high-waisted jeans.”
If there’s one hero piece to snag from the collection, it’s the Twist Me Sports Bra in Mocha. “It brings shape, function, and style together with a built-in bra. No layers needed. The mocha tone flatters every body and skin tone—it’s comfort meeting subtle sophistication.”
And what does Ipshita hope women feel when they wear DizzyDuck? Empowered in all their forms. “Every ‘strong’ is not the same. Strong is balancing work, family, fitness, and self-care. DizzyDuck is a reminder that you are a powerful force—even in your quiet, on-the-go mode.”
With buttery-soft fabrics, flattering cuts, and a colour palette of pastels, earthy tones, and muted brights, this brand is not just activewear. It’s a celebration of you
Prices start at ₹1,600.
Available online.
Email: rupam@newindianexpress.com
X: @rupsjain