Stella McCartney returns as a guest designer for this clothing label

Almost exactly 20 years after their debut collaboration launched in November 2005—H&M’s second-ever design partnership—Stella McCartney and the high street giant are joining forces again for a monumental new venture. Launching in Spring 2026, this hotly anticipated collection will mark a new era, placing sustainability and meaningful dialogue at its core.

Stella McCartney and H&M announce pioneering sustainable partnership

The upcoming edit celebrates the enduring power of Stella’s design DNA. Standing alongside many of the designer’s signature styles, iconic silhouettes and house codes have been plucked directly from chapters in the story of her brand. Crucially, the collection will be crafted using certified responsible materials, many of which are recycled, showcasing much-needed alternatives for conventional fabrics and textiles in the industry.

This, however, is a ‘reconceptualisation’ of the H&M designer collaboration model, extending the conversation far beyond the clothes themselves. A key initiative is the new Insights Board, an effort bringing together diverse voices and perspectives from across the fashion industry to foster curiosity and listening. This board aspires to influence and ideate change for the sector in its entirety, bringing specific attention to the cause of animal welfare and innovation-driven solutions. The shared vision of sustainability must be one that is spoken about with transparency, discussion and, importantly, hope.

Speaking on the reunion, Stella McCartney said, “I’m excited to reunite with H&M after 20 years since our first collaboration. Reworking pieces from my archive brought back so much energy and joy. This second partnership feels like a chance to look at how far we’ve come on sustainability, cruelty-free practices and conscious designs - and to stay honest about how far we still have to go—together. I am thrilled to have H&M join me on this road, real change only happens when we push from both the outside and the inside, and I’ve always believed in infiltrating from within to move the industry forward.”

The collection will be available in stores and online in Spring 2026.

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