Fiora blends traditional craftsmanship with bold design narratives

Flowers act as muses that spark wonder and reinvention in countless forms. From their vivid colours and soft textures to their delicate fragrance, every element of a flower is a masterpiece of nature that inspires creativity and imagination across generations. In the world of fashion, florals have become a language of their own, reinterpreted time and again with fresh perspectives.

Charu & Vasundhara’s newest collection iora beautifully embraces this inspiration, offering a heartfelt tribute to the elegance of blooms. With an artful blend of tradition and contemporary flair, they have transformed the essence of flowers into designs that are not just visually stunning but also graceful and wearable.

Throwing light on the details of their latest collection, the mother-daughter duo, Charu and Vasundhara, take us on a journey through their creative process. “The name ‘iora’ reflects this muse, representing blooming flowers and their enduring charm. iora is inspired by nature’s resilience and beauty, particularly the delicate yet strong essence of floral motifs,” says Charu. Whereas, Vasundhara elaborates that beyond the visually captivating motifs, the collection delves into broader themes of femininity, grace, and celebration, making it perfectly suited for festive and wedding occasions. “It integrates a contemporary approach to festive wear, offering versatile, statement making pieces for modern women,” adds Charu.

The brand’s signature lies in fusing Indian heritage with global aesthetics, crafting pieces that are both versatile and striking. his essence is beautifully reflected in Fiora, which epitomises harmony by blending traditional craftsmanship with bold, contemporary design narratives.

Mentioning the fabrics, Charu explains, “Fiora features a luxurious fabric palette, including organza, silk, and crepe, chosen for their fluidity and elegance.” As far as the choice of colours is concerned, it ranges from soft pastels like blush pink to rich tones like emerald green and royal blue. Vasundhara tells us about the unique design elements saying, “We went for intricate thread embroidery, sequin embellishments, and floral motifs rendered in 3 textures. Each piece reflects a meticulous blend of traditional artistry and modern flair.”

Fiora consists of a range of ensembles, such as embellished pant suits, modern lehengas, shararas, and floor-length jackets. “These pieces cater to the dynamic needs of today’s bride and wedding guests. ith their intricate details, flattering fits, and festive appeal, the outfits are ideal for festivities and more importantly the ongoing wedding season,” adds Charu.

One can pull off these pieces during weddings, receptions, sangeet ceremonies, cocktail parties, and festive gatherings. According to Vasundhara, iora’s contemporary aesthetic also allows for reusability beyond traditional functions, lending itself to formal dinners and exclusive events. Vasundhara shares that the designs celebrate femininity while empowering the wearer. With lightweight fabrics, innovative cuts, and thoughtful details, Fiora strikes a harmonious balance between festive charm and modern elegance, offering style with effortless comfort.

Price starts at Rs 32,000. Available online.

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