Rang TaRang is a joyful explosion of different shades, poetry, music and rhythm

Sometimes, when you pause to think about colours, you realise just how magical they are. We’re surrounded by them, every moment, every memory steeped in a different hue. Yet, we often forget their significance. From the food we relish to the films we love, from the walls of our homes to the folds of a sari, every shade holds a meaning. In India, this vibrance comes alive in every corner, in the spices of our kitchens, the rhythm of our folk songs, the textures of our crafts, and the warmth of our people. Hyderabad-based brand Soorih touches upon this with its latest collection, Rang TaRang, a token of love to colours, rhythm, and tradition.

Rang means colour and TaRang refers to rhythm or music

The founder, Supriti Ray, says, “Rang means colour and TaRang refers to rhythm or music. Together, Rang TaRang becomes a joyful burst of all these elements. We were inspired by the colourful chaos of Indian festivities, vibrant hues of life, childhood memories, and folk tales.”

The brand’s design language refers to a blend of timeless tradition and playful expression. The intention is to craft silhouettes that exude emotions, memories, and moods into pieces of wearable art. Soorih’s signature lies in its unexpected fusion of quirky motifs, diverse artisanal techniques, and mindful craftsmanship. Rang TaRang brings out its signature spirit to life.

“We’ve used mul cotton, mulberry silk, and tussar silk in this collection. The colour palette is deeply rooted in Indian tradition, yet presented with a refreshing, contemporary twist.” Each hue in Rang TaRang holds meaning beyond aesthetics. Pink, she says, represents joy and playfulness, while Indigo blue brings depth, wisdom, and timeless charm. Turmeric yellow symbolises vibrancy and auspicious new beginnings, and beige reflects earthy calm and subtle sophistication. Leafy green evokes renewal and nature’s gentle grace, while grey stands for balance and modern elegance.

For her, each and every sari holds a story in itself. Continuing, Supriti mentions, “Ahalya draws inspiration from a character in Meghbalika, a Bengali poem of longing and quiet strength. Kolam sari has a girl making rangoli, kolam or muggu on the pallu. The body has a block print which has hidden diyas.”

These saris are perfect for festive occasions and pujas, as well as events like mehendi, engagements, baby showers, birthdays, anniversaries, or intimate gatherings. Some of them also transition into office wear, daytime functions, or casual brunches.

Prices start at Rs 1,800. Available at Soorih, Nallagandla. Also available online.

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