Dua celebrates the joy of sacred moments; nikkahs and cultural gatherings

There are moments in life when a divine power feels surreal. sometimes, there are no direct explanations or justifications for it. Why do we pray? how do blessings shape our lives? What happens when prayers are answered by a higher power? At times, it’s simply about belief, a pure emotion that connects us to something greater. Nafs has a new collection, Dua, a tribute to this divine union of love and prayer. It reflects the co-founders, Rizwan Shaikh and Shamsz Sayed’s belief that every piece they create is a silent prayer for new beginnings.

Dua, a tribute to this divine union of love and prayer

Rizwan tells us, “Following the success of Aadam, which marked our entry into occasionwear for men, Dua completes our story; both for him and her.” Shamsz goes on to narrate that the edit is born from the desire to portray prayer not just as words, but as a feeling and an expression of the divine connection. “Inspired by the sacred reunion of Prophet Adam and Bibi Hawwa, whose love was ultimately fulfilled through divine will and countless prayers, this edit celebrates that divine romance and the power of supplication,” he adds.

While it’s rooted in spirituality, Dua also celebrates the joy of sacred moments; nikkahs or pheras for that matter, and festive gatherings. This is reflected in the collection through subtle shimmer, intricate embroidery, and flowing silhouettes that move smoothly, encapsulating the elegance and happiness of these occasions.

Their campaign shoot is vibrant, colourful, and full of moments that feel instantly relatable and nostalgic, the kind we’ve all experienced during festive family gatherings at home. sharing the vision, Shamsz adds, “Our muse is like Heer-Ranjha or Zaroon and Kashaf, symbolising eternal love and divine longing. The shoot also brings alive the nostalgic Punjab of Lahore from the pre-Independence era, giving it a poetic and soulful touch.” For fabrics, the duo opted for materials that are flowy and breathable. You’ll find pieces in chiffon and silk for women, and fine handwoven chanderi and tussar silk for men. Rizwan shares, “The colour palette is equally inspired by serenity and devotion with shades of soft ivory, blush, muted gold, and subtle pastels, balanced with deeper jewel tones like sapphire and emerald for a touch of divine richness.” The pieces in this edit showcase hand-embellished textures, layered drapes, and delicate embroidery, making them all the more interesting.

Dua is all about elegant, easy-to-wear silhouettes that appeal to a variety of fashion tastes. Shamsz explains, “For men, we have relaxed kurta sets, layered jackets, and sherwanis styled with dhotis, all inspired by traditions but designed for modern comfort.” Women can pick something from a curated selection of classic silhouettes like saris, farshi salwars, and anarkalis, each infused with subtle contemporary touches.

Prices start at Rs 10,000.

Available online.

Mail ID: sakshisuresh.k@newindianexpress.com

Twitter: @kaithwas_sakshi

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