This heritage brand continues to redefine luxury with its latest collections
For generations, JP Silks has been synonymous with exquisite craftsmanship and timeless elegance. This heritage brand continues to redefine luxury with its latest collections, offering a diverse range of saris that cater to every occasion.
At the heart of the brand is a deep-rooted commitment to preserving India’s rich textile heritage. We talk to Mohamed Burhan, creative head, JP Silks to know more about their creations.
How do you ensure that each piece in your collection reflects the rich tradition and artistry of Indian craftsmanship?
At JP Silks, we honour the time-honoured traditions of Indian craftsmanship by collaborating closely with skilled weavers and artisans from across the country. Each sari is a labour of love, reflecting the rich cultural heritage and artistic flair of its region. By using traditional weaving techniques, natural dyes, and intricate handwork, we ensure that every piece tells a unique story. This dedication not only preserves our cultural legacy but also brings the beauty of authentic Indian craftsmanship to your wardrobe, making you feel connected to our rich heritage every time you drape one of our saris.
Can you tell us more about the specific qualities that set your Kanjeevaram silks apart from other varieties?
Our Kanjeevaram silks are meticulously curated to retain the maximum traditional and cultural significance while appealing to the modern woman. Each sari is handpicked by our experts to ensure it embodies the rich heritage of Kanjeevaram weaving. The vibrant colours, detailed patterns, and intricate craftsmanship reflect the timeless beauty of these saris. What truly sets us apart is our competitive pricing, making these exquisite creations accessible without compromising on quality.
What makes your bridal silks special for brides looking to make their special day even more memorable?
Our bridal silks beautifully blend modern design with traditional values, making them perfect for brides who want to look timeless yet contemporary on their special day. Our ability to source the finest silks and customise designs to suit individual preferences sets us apart. Additionally, we offer comprehensive stitching services, including blouse customisation, ensuring a perfect fit and complete look.
How do you balance elegance and comfort in your silk cotton saris?
Our silk cotton saris offer the best of both worlds — elegance and comfort. By blending the softness of cotton with the sheen of silk, we create saris that are lightweight and breathable, yet beautifully elegant. These saris are perfect for everyday wear as well as for special occasions, providing a sophisticated look without compromising on comfort. The vibrant colours and traditional patterns make them a versatile choice for women who want to look stylish while feeling comfortable throughout the day.
For those new to handloom saris, what makes your cotton saris a great introduction to traditional wear?
They are light, breathable, and incredibly easy to drape, making them perfect for those new to saris. The beautiful patterns and motifs reflect the rich cultural heritage of Indian textiles, while the affordable prices make them accessible to everyone. These saris are ideal for daily wear and special occasions alike, allowing you to experience the charm and elegance of traditional handloom without any hassle.
Price starts at Rs 1,000. Available online.
—manuvipin@newindianexpress.com