Blending sustainability with fashion

Here are five brands that are making a difference by setting new standards for the industry
In frame: Fabindia (L); Mejuri  jewellery (R)
In frame: Fabindia (L); Mejuri jewellery (R)

In today’s world, the need for sustainability is more urgent than ever. As environmental concerns grow, consumers are increasingly seeking brands that prioritise eco-friendly practices without compromising on style. Sustainable fashion has emerged as a powerful movement, blending ethical production methods with innovative design to create beautiful, guilt-free products. Here are five brands that are making a difference by marrying sustainability with fashion, setting new standards for the industry.

Leaving a positive footprint

Solitario epitomises karma-free elegance, offering lab-grown diamonds that combine luxury with sustainability. Its mission is to create timeless, bespoke jewellery that reflects a commitment to leaving a positive footprint for future generations. Each piece is designed to provide pure indulgence without compromising the environment.

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Driving positive change

FabIndia’s Shunya line showcases rugs made from recycled PET yarn, transforming waste into valuable products. This initiative not only supports sustainability but also contributes to social causes, with a portion of sales donated to NGOs working for a green cause. The brand’s efforts exemplify how fashion can drive positive change.

Preserving the natural beauty

Mejuri is dedicated to making a climate-positive impact through every stage of its process. From sourcing carbon-neutral precious materials to partnering with initiatives for mine site rehabilitation, Mejuri’s approach ensures that their beautiful jewellery also preserves the planet’s natural beauty for future generations.

In frame: Fabindia (L); Mejuri  jewellery (R)
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Green production

Kama Ayurveda’s commitment to sustainability is evident in their green production facility in Palladam, South India. This facility incorporates sustainable practices such as waste management, rainwater harvesting, and solar power. Its holistic approach creates a harmonious environment for both production and the people who work there.

Setting inspiring examples

Maati promotes sustainable fashion through natural fibre clothing and eco-friendly dyes. Using handloom khadi fabric and upcycled cotton yarns, Maati’s designs reflect a conscious vision. Its use of natural dyes derived from plants and minerals ensures that each piece is environmentally friendly and uniquely beautiful.

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