As we eagerly embrace the dawn of 2024, the world of jewellery beckons with captivating trends that intertwine tradition and modernity. Drawing inspiration from the vibrant tapestry of Indian heritage, these trends promise a harmonious blend of timeless elegance and contemporary allure. Gunjan Jain, founder of Flourish by Gunjan Jain, gives us a low-down of the jewellery trends to watch out for in 2024
Sustainable material
Materials take centre stage in 2024, reflecting a global shift towards sustainability. Beyond the classic appeal of gold and silver, expect to witness an infusion of eco-friendly elements. From recycled threads and yarn to ethically sourced gemstones, the jewellery landscape evolves to embrace ethical practices, offering patrons a conscious choice without compromising on style.
Customisable jewellery
The clamour for bespoke pieces will reach a crescendo. In a world where individuality reigns supreme, patrons seek jewellery that resonates with their unique stories. The artistry of customisation, witnessed prominently in the revival of heirloom treasures and the crafting of made-to-order pieces, underscores the desire for jewellery that goes beyond adornment to become a personal narrative.
Demi fine jewellery
The allure of demi fine jewellery persists, defining a niche where luxury meets accessibility. With a focus on impeccable craftsmanship, demi fine jewellery captures the essence of sophistication without the exorbitant price tags. This trend reflects a paradigm shift, offering patrons the chance to indulge in exquisite pieces that stand the test of time.
Jewellery made with diamond alternatives
A notable trend in 2024 is the prominence of diamond alternatives, with a spotlight on lab-grown diamonds. This evolution aligns with a broader cultural shift towards ethical and sustainable practices. The use of lab-grown diamonds symbolises a commitment to environmental responsibility without compromising the dazzling allure of these precious gems.
Must-have pieces
Among the must-have pieces that transcend fleeting trends, the bow jewellery emerges as a timeless symbol of grace and sophistication. The delicate yet powerful bows become an emblem of individual style and celebration of special moments.