Bottega Veneta celebrates 50 years of its iconic Intrecciato bags

It’s a big year for Bottega Veneta. In September, Louise Trotter, the newly installed creative director, will debut her vision for the future of the Italian label. But the headline news is that Bottega Veneta is celebrating the 50th anniversary of its iconic Intrecciato weave. Introduced a little less than a decade after the brand was founded in Vicenza, Veneto, the weave quickly established a reputation for exceptional craftsmanship and creativity.

Intrecciato: The weave that transcends trends

"Bottega Veneta: 50 Years of the Intrecciato" marks more than just a milestone—it’s a celebration of artistry, community, and evolution. At the heart of this tribute is the Intrecciato, the handwoven technique introduced in 1975. More than a design, it is the soul of the house. The campaign “Craft Is Our Language” honours this technique with intention and cinematic beauty.

Over five decades, Intrecciato has transcended fashion. It is not a trend—it is a dialogue between craft and emotion. Bottega Veneta has placed this weave at the center of its storytelling.

It’s not only about making bags or shoes; it’s about building identity through craftsmanship. Hands do not just construct—they connect.

Intrecciato (pronounced in–treh–chah–toh) combines deep artisanal knowledge with artistic imagination. As much as it is the hallmark of the house, it is also a defining expression of Bottega Veneta’s founding principles: craft and creativity. Requiring hours—sometimes days—of artisanal patience and skill, the practice involves hand-weaving slender leather strips, called fettucce, into a leather base panel or around a wooden mold. The method draws on Italy’s long tradition of weaving and the leatherworking expertise of Bottega Veneta’s native Veneto region, distinguished by its innovative diagonal arrangement, meticulous proportions, and the exceptional quality of its leather.

To this day, Intrecciato remains in motion—a fluid craft that evolves in Bottega Veneta’s ateliers and adapts to the wearer’s body as they move through the world.

Carefully passed from one generation of artisans to the next, Intrecciato never needs reinventing—but it can always be reimagined in shape, colour, size, structure, and attitude.

While Bottega Veneta has always upheld a no-logo philosophy, the house is recognised and differentiated by the outstanding quality and expressive power of this signature craft.

To extend the celebration, Bottega Veneta will release a book in September featuring 50 hand gestures. This printed collection becomes a tactile vocabulary—one that conveys the house’s values without a single word. Paired with a second wave of campaign visuals, the book deepens the message.

— manuvipin@newindianexpress.com

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