From ghar pe khana to ghar ka khana: Swiggy forays into homemade food with Swiggy Daily
Swiggy has announced the launch of Swiggy Daily, the first homestyle meal subscription by a food delivery platform. This latest offering by Swiggy will give consumers access to a variety of simple homestyle meals prepared by home chefs, tiffin service providers and organised vendors. Launched in Gurugram, the service will expand to Bengaluru and Mumbai in the coming months.
Daily will allow users to schedule their meals in advance or opt for a daily, weekly or monthly subscription. With the added flexibility to pause, skip, change or cancel a meal, users will have the freedom to customise their subscription plan further.
Swiggy Daily follows the launch of Swiggy Stores, where you can order items from any store.
With a daily changing menu of simple homestyle meals for lunch and dinner across veg and non-veg dishes, the app will list over 30 options for every meal. Authentic meals, ranging from secret family recipes by home chefs to best-sellers by quality vendors, Daily will make food across cuisines like Punjabi, Bengali, Tamil and Gujarati available to users. The service will soon be extended to include snacks, beverages and cut fruits.
Consumers can choose to schedule a single meal or opt for a 3-day, 7-day or a month-long subscription. Users can also choose to top-up a meal with add-ons like beverages, sweets, raita, roti or rice. Keeping affordability as the key focus, the meals range from Rs. 50 to Rs 150 with zero delivery fee.
To ensure consistency in quality and service, Swiggy has put together a robust checklist while onboarding new vendors on Daily. They will be subject to a mix of quantitative and qualitative hygiene checks from both internal and accredited third-party vendors to ensure consumers are worry-free about the food they consume every day.
As a promotional offer, first-time customers can avail a 20% discount for the first month on the Daily app.
Swiggy Daily is currently live in Gurgaon and available to download on Android and iOS.