In 2022, it’s time we agree that when it comes to dating, lifestyle choices and values have a huge impact. Popular dating app, Tinder, has revealed new insights about its members in India who are increasingly trying to find like-minded vegans and environment lovers and are focused on value-based dating. And what better time to explore this trend than November, which in case you didn't know, is World Vegan Month.
Over one third of young adult daters in a recent survey stated that matching with someone who cares about the environment is very important to them. In fact, internal data shows female members on the Tinder app find being vegan as one of the most attractive interests in a potential match. Not only that, ‘environmentalism’ and ‘gardening’ are amongst the top attractive interests that women swipe on while looking for a match on Tinder. Moreover, climate references in bios are also growing with ‘Eco-conscious’ and ‘Sustainability’ ️ increasing by 2X in Tinder bios. It’s clear that making sustainable lifestyle choices could not only be great for the planet but your dating life too!
“Young adult daters are throwing aside traditional dating norms and increasingly bonding over shared social causes. We have seen this experience unfold on Tinder, as singles are more vocal about who they are, what they’re passionate about and what their deal breakers are to build more meaningful connections. With more members visibly expressing their love for the environment and the vegan lifestyle on their Tinder profiles it is clear that being eco-conscious is a way of life including young adult dating choices.” says Aahana Dhar, Communications Director, Tinder India.