Why you must visit Braj in Uttar Pradesh for Holi this March!

In the Braj region of Uttar Pradesh — the heartland of Lord Krishna — Holi isn’t just a day; it’s a 40-day Rangotsav, the festival of colours. While most of India celebrates for 24 hours, the towns of Mathura, Vrindavan, Barsana and Nandgaon transform into a living canvas for weeks. The festival officially began on Basant Panchami, with the traditional installation of the daanda (festival baton) in temples.

For those who wish to experience the festival, head to the Shriji Temple in Barsana on February 24 for Laddu Holi as priests and devotees play with sweets. The next couple of days, that is 26 and 27, Barsana and Nandgaon observe Lathmar Holi. Rooted in the legend of Krishna teasing Radha, women of the village defend their territory with lathis (bamboo sticks) while men protect themselves with shields.

February 27/28 brings in Phoolon ki Holi at Vrindavan, where priests shower the crowd with quintals of rose and marigold petals. March schedules Widow’s Holi at Gopinath Temple in Vrindavan, Holika Dahan across Braj, Dhulandi (Holi with liquid colours) and lastly, Huranga (regular Holi) at the Dauji Temple, Baldeo.

Beyond the Holi frenzy, Braj offers a deep dive into spiritual heritage. Explore Mathura’s Shri Krishna Janmabhoomi and the vibrant Dwarkadhish Temple. In Vrindavan, witness the shifting curtains ritual at Banke Bihari Temple and the evening light show at Prem Mandir. Visit Barsana’s hilltop Radha Rani Temple for panoramic views and Nandgaon’s Nand Bhavan to see Krishna’s childhood home. Also, don’t miss an evening aarti at Vishram Ghat or savour local pedas.

Traveller’s guide

Stay: Book your accommodation in Vrindavan or Mathura 2–3 months in advance. Many hotels sell out by December.

Getting around: Autorickshaws are the best way to navigate the narrow, crowded lanes. Private cars will likely get stuck in road closures.

Skin/Hair: Lather yourself in coconut or mustard oil before heading out. It creates a barrier that makes it easier to wash later.

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